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  • Writer's pictureamlan

SMARTWALK SIZZLES

Monish, Senior Programme Officer SLC Prayasam, one of the organisers of the event, said. "Protidin Prayasam Pronaam is not just about the actors and celebrations, and Salt Lake City Prayasam puts the workers at the centre of its activities, at the SmartWalk weekend here.

Prayasam Visual Basics' short film actors, including Ayon and Brinda, walked the ramp with others on the 24th of December to encourage the youth and community women income generation enterprise Duo Ranir Sansaar to be sustainable.

While Ritashree added the glam quotient for STYLEND's designs, the lead actors of the forthcoming short film ‘Atoi March', Shukti, Sudeshna, Rumpa and Ankita looked stunning in their black saris. Besides, the actors of ‘Bhangabari' (Chetan) and ‘Shonalee Din’ (Snehasish, Ritoja and Shraddhanjali) - were showstoppers and the cast of the forthcoming 'Dipaboli', 'Barafchapa', 'Americar Gondho' including Ananya, Anushree and Meera, set the ramp on fire while showcasing a glam look, a complete different look from their soon-to-be-released films.

'Astoron', a film that has just begun production, also revealed its first look with Shukla and Probaal partaking in the revelry. The 5th Protidin Prayasam Pronaam fashion extravanganza hosted by Duo Ranir Sansaar and choreographed by Kalanjali, showcased designs by STYLEND. National Geographic photographer, Kaushik, who acted in one of the films, 'Dipaboli', was another attraction at the event.

Dedicated to building bridges across Salt Lake blocks and its fringe communities, Duo Ranir Sansaar presented the youth of Saaj Sharai in a razzmatazz sustainable fashion show. It has been heartening to see the number of very busy people, like Chetan, Shukti, Ayon, Brinda and others have come forward to support this cause. Monish, Senior Programme Officer SLC Prayasam, one of the organisers of the event, said. "Protidin Prayasam Pronaam is not just about the actors and celebrations, and Salt Lake City Prayasam puts the workers at the centre of its activities, at the SmartWalk weekend here.

The sari business in India is approximated to be worth $12 billion to $15 billion. Nearly 90 per cent of Indian families buy at least one sari per year, so the estimated saris purchased every year is between 250 billion to 400 billion. Not to forget that the stock of existing saris kept by Indian families is above 3 billion. But there has also been a steady decline in the frequency with which urban Indians wear them. Apart from some finding it too cumbersome to put on or too formal for daily wear, there’s also the fact that many saris are damaged or don’t fit contemporary trends.

Seeing these numbers, Salt Lake City Prayasam crunched a sustainable and ethical idea out of them and founded an opportunity in STYLEND, in the year 2019. A brand owned by Duo Ranir Sansaar — created to run the brand as a business — it crafts products resourcefully using pre-owned saris from across the country. It’s ideology relies heavily on design circularity, in which products are designed durably, keeping in mind that they can be easily repaired to prevent the excess utilisation of resources and ease the burden of pollution that fashion carries. For Prayasam, it was also a chance to alleviate the plight of women from the marginalised communities, make them independent and self-sufficient by training them as artisans.




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